So, about a year ago (ish) I overheard a conversation about advertising in the pharmaceutical industry.
During focus groups with their target audience (doctors), the company would send in drug reps to pitch the drug and ask doctors what they think - would they prescribe that drug based on the pitch they just got? To my shock (probably shouldn’t have been) male doctors were more likely to prescribe medications that were pitched to them by attractive, young women.
Disturbing to say the least. But that story came to mind as I read this on the ABA website:
A researcher studying the impact of beauty has found that good-looking lawyers—like other professionals—make more money than their colleagues with lesser looks.
Economist Daniel Hamermesh of the University of Texas based his conclusion on the photographs of graduates of an unnamed law school. Those rated attractive in the photos went on to make more money than less-comely students, the Economist reports.
Links: original Economist story and Legal Blog Watch write-up.
